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08-Nov-2020 By - team

Can you attract new customers easily?

In any area, having a well-defined marketing strategy is crucial for your business to grow and gain traction as widely as possible. If you need to attract more customers, the first thing you need to do is reach them. Thus, using online marketing to your advantage is key. 

Strategic planning must be constantly and closely tracked, to make sure the expected outcome is positive, and mainly, to ensure that the necessary adjustments are made since different businesses require different approaches.

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Most entrepreneurs know it’s essential to have a thorough plan of actions to promote a business. However, a lot of them have questions when the time comes to decide on the best strategies.

Want to learn some interesting ways to attract more customers to your business? You’re about to find out some cheap and interesting strategies!

How do businesses make money? It’s simple; they sell products or services to people (customers) at a profit.

No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period!

However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place.

For many small businesses, marketing and advertising is a huge problem. This article looks at simple, cheap and highly effective ways that small businesses can market and advertise their products and services. If this has been a challenge for your business, you will certainly learn a lot from this article.

Marketing and Advertising is a Huge Problem for Many Small Businesses

For many small businesses, the cost is a major barrier when it comes to marketing and advertising.

Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.

In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. That’s why big companies with advertising and marketing budgets that run into thousands and millions of dollars dominate the billboards, newspapers, magazines, radio and television.

Because most small businesses cannot find the customers they need to remain in business, many small businesses starve and die because they cannot sell enough products and services.

Despite these difficulties, how come there are still a couple of businesses which start very small but are able to attract enough customers to remain in business?

My research has shown that these smart businesses and entrepreneurs use several taken-for-granted methods that many of us have learned to overlook. Some of them are amazingly simple and will cost you nothing. Some of the others will cost you a little, but not enough to bore a hole in your pocket.

Thanks to the internet, there are now more free, cheap and interesting advertising options for small businesses.

Although some of the methods I will share with you shortly may work very well when used alone, we recommend that you combine different methods to get the best results.

Creative tips to attract new customers quickly

Whether you’re a new business or have been in operation for several years, getting more customers is probably your top priority. If you’re having trouble coming up with new ways to get more customers and increase revenue, here are some pointers:

Partner up with other businesses

You already know you need to identify your target audience, but then what? The answer is pretty simple:

  • Find other places that serve the same clientele. Make a list of retail establishments, lifestyle brands and charitable or business organisations your ideal client might support. Approach that business about creating a partnership.
  • Come up with what you would offer their existing clientele. For example, if you run a sports bar, maybe partner with an outdoors or camping store to add some coupons for free appetisers to your place with a purchase. If you are a personal trainer, partner with a local designer’s boutique to offer a free training session with the purchase of a certain fashion item. Design the marketing and create the physical paperwork that must be used by customers to take advantage of the deal.

And don’t stop there. When you do attract customers from your partnership, you’ll need a way to convert that customer on their visit. For this, you could try punch cards, membership discount cards, or coupons for a second repeat visit.

Hold in-person events

Getting to know people where they live is a great way to make and keep new clients. Gyms can hold public workouts or yoga classes in the park. Hair salons can do style shows and ask for hair model volunteers. Bars or cafes can hold themed tasting events supporting a local sports team or to celebrate a favourite ingredient.

When you host your event, make sure you have a place for visitors to sign up for freebies given away throughout the programming. When you collect information, let people know you’ll also send coupons via email or to home addresses. Create a special hashtag for your event and hold a social media contest to involve the new customers in your online marketing. Don’t forget to build in some extra employee time while you’re

Offer discounts (or better yet, give something away for free!)

If you ask us, not enough companies offer discounts or limited-time offers — they’re a hugely powerful way to drive new customers.

And while giving away freebies might not seem like the best plan for a business looking to grow, we promise, this will pay dividends down the line. If you’re a gym owner, for example, why not offer a free trial for new customers so you can convert them into a loyal customer down the line?

 

Offering your services for free in exchange for a customer’s testimonial is also an effective way to drive more customers. Just remember, don’t give away more money or time than you can afford to part with.

Attract New Customers Using Social Media

Optimising your social media accounts takes very little time to do and can significantly increase your reach. If your business does not currently have social media accounts, now’s the time to create them! Be sure to create accounts on the platforms your customers are on (typically Facebook, Twitter, and Instagram). Once you have social media accounts, don’t forget to optimise them.

Optimising your social media profiles improves the visibility of your accounts, which gets your business found by more potential customers. Optimise your profile by adding your business’s name, location, contact information, business website, and maybe even a call to action to your profiles. For example, if you’re a restaurant, include your hours, location, and contact info. This will give customers all of the information they want right from your profile!

How To Increase Social Media Presence

Now that you’ve updated your accounts, it’s time to learn what to do with them. One of the best ways to attract more customers on social media is posting content related to your business. Unless they are directly related to your business, save your baby pictures and political opinions for your account. Posting regularly will also help get your business into the minds of consumers. Scheduling daily posts on your accounts is more than okay, but oversaturating your accounts with several posts in one day can annoy your audience and persuade them NOT to buy your service. Social sharing can help you grow your customer base and get new people in your demographic interested in your business.

Improve Website SEO

Improving your website’s SEO, or Search Engine Optimisation can help you attract new customers. SEO is what helps your business rank at the top of search engine results when people search for a product or service related to your field. SEO affects your website’s visibility on search engines. This means that the better optimised your website is through SEO, the more likely your website shows up on the first page of Google, which will make customers more likely to visit your business’s website. Some simple ideas for having better SEO include starting a blog, using keywords related to your business, adding your business’s location to your website, and avoiding having multiple domains for your business.

Engage with Loyal Customers

Interacting with your clients is another way to attract more customers. Increase customer engagement by replying to comments on social media and spotlighting loyal customers.

Engaging with your audience can make your business more personable, which will make your clients like you even more. If you make a good enough impression with these positive interactions, your current customers will be more likely to speak highly of your business to their family and friends, which can result in even more customers. By making your customers feel valued, you can make clients feel persuaded to share your business to their social circles and hopefully start a domino effect for your business’s advantage.

Cafe Owners

Collaborate with Local Business Partners

Your business’s physical presence can bring in more customers for your small business, even if you currently don’t have an office space. One way your business can gain new customers is through partnering with local businesses. Partnering with local businesses is mutually beneficial for both parties involved. It can get your respective customer bases interested in the other business, which can attract more customers and increase sales for both businesses involved.

Although you may have certain businesses in mind because of personal friendships with their employees, be sure to choose businesses that are right for you. You should consider businesses who are nearby and whose target audience is relatively similar. It’s probably not in your best interest to partner with a business who has the same customers (i.e. business rivals) or a business whose consumer base barely overlaps with your own. For example, if you’re a landscaping company, it’s probably not a great decision to partner with a rival landscaping company or a women’s designer clothing store. Instead, you can partner with a local flower shop or realtor—both of which have customers interested in landscaping services. Partnering with a local business is also a great way to bring legitimacy to your business, especially if you haven’t been around for that long.

Social Media Giveaways

Social media giveaways can give people who aren’t current customers the opportunity to engage with and try out your business. Some ideas for social media contests include giving away a gift card for subscribing to your email newsletter, holding a photo contest with your custom business hashtag on Instagram, and featuring the funniest video of your customers using your product on your Facebook account. Check out more examples of Facebook contests and Instagram giveaways.

Attracting more customers for your business takes time, but can significantly help your business grow. Becoming active on social media, enhancing your website’s SEO, engaging with customers, partnering with local businesses, and hosting a social media contest are all great ways to get the attention of new customers. Now that we’ve given you a game plan for your business, it’s time to get after it and start attracting more customers!

Motivate current customers to advocate on behalf of your business

We all know the adage that acquiring new customers costs much more than retaining your existing ones. And while that still holds true, your current customers hold value in more than one way: they can also help you bring in new business by spreading the word about your company to friends and family and their wider social network.

Word of mouth marketing is far and away the best way to generate some buzz around your business. While many customers will do this organically, it’s just a fact that most of them will be looking for something in return. So, think about setting up a customer referral programme, offering free or discounted products or services in exchange for people sending new customers your way.

Incentivise current customers in other ways

Keep happy customers coming back by giving them special deals or “members only” pricing. Hold customer appreciation nights and post pics of them with shout outs or profiles on social media.

It’s important to get to know your customers and celebrate milestones with them, too. Send birthday cards or holidays cards with a discount for them and one for a friend. Attracting new customers is all about putting yourself and your business out there in new ways. You’re likely to bring in a new customer base when you branch out into uncharted territories. Just because it seems like people are all about the online experience, nothing beats great, in-person customer service and personal connection.

Get on ‘Google My Business’

Google My Business (GMB) is one of the best (and free!) search engine marketing tools for businesses looking to target local customers. Why? Because most people are searching for products and services near them. Whether it’s a place to eat or a new dentist, Google tends to give local listings prime placement in search results. Also, consider the fact that 76 per cent of people who make a search on their mobile go on to visit a related business within a day, with 28 per cent of those visits resulting in a purchase. If you operate a local business of any kind, getting properly set up on Google, my business is a no brainer.

Why should I promote my business?

In any area of business, you need to have a well-structured marketing plan so that your business grows and is advertised in various forms, regardless of whether it’s online or not.

Even brick and mortar stores and private teachers need to promote their businesses. This allows more people to get to know the brand and therefore, have the potential to attract more customers.

The more people hear about your products or services, the higher the odds your profit will increase.

Remember, there are a lot of competitors, and potential customers look for solutions that can be easily found. 

On top of that, considering the digital market is in constant expansion, it’s not enough to just have a good product or service and let your work speak for itself.

You need to show people what you have to offer and more than that, to make them realise they have an actual need for your product.

What is a Marketing Strategy?

Before we talk about the basics to help you attract more customers, we need to explain what a marketing strategy is.

This term is widely used, especially in the digital market, but it doesn’t mean that it’s so widely disseminated that everyone really understands it as a whole. (There are several other terms in the online world that you can understand their meaning better with this digital entrepreneur’s glossary).

Marketing strategy is nothing more than planning all actions to promote your brand, product or service in advance and monitor the results of such actions to understand what should be maintained and what can be improved.

Having a marketing strategy also means getting your product/service advertised to a potential customer in the best possible way. That means not trying to sell all the time and telling people what they should and shouldn’t do, but rather deliver value to people with what you provide and recommend solutions.

 

Of course, all product advertising also involves campaigns and releases (we’ll talk about them further on), but marketing strategy is not only about that.

It’s a set of elements that can take people on a journey from knowing your product to the final purchase.

That’s why you need to understand and plan the various forms to advertise your brand to attract audiences from various communication channels.

Why is it important to have a marketing strategy?

The best marketing for a product is one that will sell what you offer to your audience.

However, you need to have a well-structured marketing strategy before you start your promotional actions because, more than selling, it’s very important to deliver something of value to people.

You need to show relevant solutions, that’s the best way to attract customers.

Even if you are selling something online, the sales process is still personal and requires that you focus on the consumer.

You need to start a business with a purpose, and helping consumers solve an issue is a great goal.

If you think of strategies that can somehow show how much your product or service can change people’s lives, you can attract your customers organically, which also helps increase your profits, since you won’t have to make a big investment.

The most important thing in planning your marketing actions is that you can think of low-cost and high-impact strategies that are creative and focused on your business’ persona.

After all, the more specific your actions are to your niche, the greater your chances of attracting customers.

After your efforts to bring in business, always remember to close the loop. Remember to set follow up tasks (follow up to sample sent, etc.), and execute your plan. So many leads and great conversations are wasted because you forget to follow up. Doing this simple step is sure to get your client base to grow.

With this insightful information, you’ll be able to realise which strategies are working for your business, and you can focus more on those that provide returns.

Remember, it’s very important to measure everything you do to make sure that your work is not in vain and that you are making a profit.

 

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Guest post by : team Form -

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