Good old customer service is even more important in online retail. Microsoft data, reported by Business Insider, suggests 66% of US consumers are willing to spend more money with a company that provides them with supreme customer service. More here.
Big data can figure out if you’re about to lose a customer. Customer support software Zendesk, this week released a new feature that helps companies predict and identify users most likely to leave their service. The early warning system called “Satisfaction Prediction,” uses machine learning to pinpoint customers who’ve had the most negative experience.
Small business security. As we live more of our personal and business lives online, the probability of suffering a security breach rises. For small business owners, there are a few things you can do now so when you get hit, it’s not the end of the world. The biggest risk is actually a human one, so by establishing a culture of security – not sharing passwords, changing them often and getting an expert to help create a plan, you can help avoid your IP falling into the wrong hands. More here.
Google wants your face to pay. The tech company is working on hands free payments in several restaurants that enable you to pay for your coffee without taking out your wallet or phone. The pilot app, called Hands Free, is still in its early stages and works by using Bluetooth, Wi-Fi or location services to detect whether you’re near a participating store. Simply telling the cashier that you’ll pay by Google, they will ask for your initials and use the picture you added to the app to confirm your identity.
Small business is big business for Facebook. The social media platform now has more than three million businesses actively advertising, with the “vast majority” of those small businesses. The company says it’s still only a tiny fraction of the total small business market and it still has a long way to go. Morehere.
Glued to mobile. We take our smartphones with us almost everywhere. The tech has evolved into an extension of ourselves and is seen as indispensable by many. According to a recent Harris Poll, mobile phones are the top device Millennials and Gen X’ers can’t let go of. For small business owners looking to talk to these audiences, it means everything you do should be viewable on mobile. More here.