Over the last few years we’ve been able to get a pretty good handle on your biggest pain points as a business.

2016_APR_ALL_MARKETING - Be authentic, and discover what your customers really want

Our research shows that the areas crucial to being able to run a hospitality or retail business effectively are:

  • Employee management
  • Effective communication
  • Better financial transparency
  • Increased visualisation and clearer accountability

We recently attended a "Sales and Marketing Jam", which hosted some of the world’s leading entrepreneurs from the tech industry.

When attending these events we try to think what “bits of gold” we can take away to give to our goRoster audience. Bits of advice, trends and inspiration that align with our audience’s respective industries. Savannah Peterson, was one of the guest speakers at this event. She said

“You are your own brand; only you have to go to bed with yourself every night. Be awesome.” – Savannah Peterson, Speck Design – San Francisco CA

How great is this statement? It is so applicable in all areas of business. As a director, business owner, manager or employee, everyone is going to form an opinion of you. Make sure they form an awesome one. Because at the end of the day, it’s only you and your employees out there batting for you. Make yourselves memorable to your customers.

Regardless of whether you’re a hospitality or retail business, it’s important you have a clear vision of what your mission is, and who your customers are. Our inception came about when we saw a clear gap in the hospitality market for managing employees. There was a real struggle there. Now, almost a decade later we’ve grown, just as you have, to ensure we too keep pace with the changing needs and developments within your industry.

Our ‘discovery’ was seeing time and time again, rosters being built incorrectly. Time consuming spreadsheets, outdated technology, and trying to juggle multiple site rosters at once was causing significant business inefficiencies. Using the right tools within your business is imperative and adopting new technologies is crucial if you want to maintain competitive advantage within your market.

Esteban Kolsky, CEO of ThinkJar in an annual survey concluded that:

55% of consumers are willing to pay more for a guaranteed good experience. Kolsky points out the word ‘guaranteed’, noting customers are no longer satisfied with just being promised a good experience. (1)

Olivia Brooks goRoster

goRoster is a web-based rostering solutions provider. The service caters for the hospitality, security, healthcare and stadia industries. goRoster provides a deceptively simple user-interface which rests upon a sophisticated software engine. The end result is a seamless, easy-to-use scheduling system which creates significant savings in both time and money.